Alliances strengthening Ghanaian farmers’ market knowledge

All Africa reports the launch of a new partnership between Esoko and MTN Ghana, called M-Agric Service. The service from Esoko, the leading agricultural market information platform in Ghana, and MTN Ghana, one of the largest cell phone companies in Ghana, will enable farmers to obtain information, such as price alerts, bids, offers and news via SMS.  As part of their Corporate Social Responsibility program, MTN is sponsoring the training of 500 farmers on the use and benefits of the Esoko Information Product and give them free SMS subscription to Esoko’s market information for one year.

CTED is currently conducting a randomized control trial with Esoko on these types of services. Our goal is to determine the effectiveness of these services for farmers, through data collection and analysis, and provide lessons that can be applied in other regions, both in Africa and worldwide.

CTED’s work on the issue of market information, food prices and food security will be featured prominently in the 2nd Annual CTED Conference, Enhancing Economic Development through Technology: Special Focus on Africa and Other Developing Regions on February 12-13, 2012 in Abu Dhabi. His Excellency Jerry Rawlings, Former President of the Republic of Ghana and current African Union High Representative for Somalia, will be giving a distinguished lecture, entitled Somalia, the Horn of Africa and Food Security. All events are open to the public.  For more information about the conference, including the program and information about how to register, please visit our website: http://cted.nyu.edu/news.html

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About CTED

CTED, as part of the New York University Abu Dhabi Research Grant, is a multidisciplinary research lab that focuses on combining economic principles, technological advances, and human-centric design to create innovative solutions for the problems experienced in emerging regions.
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