Measuring Trust

CTED’s research focuses on developing new technologies that can transform and improve the lives of the world’s poor. But how do you convince them to use these technologies and what role does trust play in the use and adaptation of these technologies? That issue is something that CTED graduate student, Emilia Soldani is focusing on in a project with CTED partner Esoko in Ghana. The issue of trust is important in regions where legal options, such as contracts and the enforcement of such contracts, are too expensive for many traders and farmers. Do options such as Esoko’s SMS-based market information systems enable a greater sense of trust between traders? Emilia and others here at CTED are working hard to find the answer and we will keep updating the blog with their progress.

For more information on trust, check out this paper by Michael Carter and Marco Castillo, “Trustworthiness and Social Capital in South Africa: Analysis of Actual Living Standards Data and Artifactual Field Experiments.”

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About CTED

CTED, as part of the New York University Abu Dhabi Research Grant, is a multidisciplinary research lab that focuses on combining economic principles, technological advances, and human-centric design to create innovative solutions for the problems experienced in emerging regions.
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